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Best Practices

What’s in a hashtag? How to use hashtags strategically on Twitter

If you use social media, you’re probably familiar with the concept of a hashtag. Hashtags on Twitter are essentially a tool for “tagging” your tweets so they appear alongside other tweets about the same topic. If you are managing an institutional (or personal) academic Twitter account, using hashtags strategically can help you expand your audience by interjecting your voice into existing conversations.

But, when is it appropriate to use a hashtag, and how do you decide how many of your 280 characters to dedicate to them? When should you use an existing hashtag, and when is it a good idea to create your own?

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Best Practices

Dos and Don’ts on LinkedIn

As Social Mediums, we discuss at length the use of different online media platforms, such as Twitter and Facebook or a personal website, for sharing scholarly work, networking, and collaborating. Recently, we explored another popular social media platform for professionals – LinkedIn. Unlike Facebook and Twitter, LinkedIn is used mostly for professional networking and job opportunities. Since many recruiters and peers will be looking at your profile, it’s important that your online presence is well prepared. 

In this post, we present the dos and don’ts on LinkedIn.

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Best Practices

Five beginner’s tips on how to manage your department Twitter account

Are you new to managing your department’s Twitter account? Or are you thinking of using Twitter to increase the online presence for your department/program/group? If you are completely new to Twitter, it can be overwhelming without having some knowledge and the right tools to help you start managing it. As program social media fellows, we’ve all been there. That’s why we want to share some basic yet important tips you should consider when you start creating and managing a Twitter account for your program. Our tips are more geared towards new program social media fellows at the Graduate Center of CUNY. 

— The Social Mediums

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Tutorial

Using SCOPUS Alerts with Social Media Campaigns on Academic Research

Keeping up to date with advances in your chosen field and of those of the faculty and students in your department is now much easier due to the availability of email alerts and RSS feeds provided by many databases. In this post, we discuss how to use Scopus Alerts to keep current with new publications, which you may use to share on social media platforms. It is a follow-up to our previous post on the topic: using Google Scholar Alerts to collect content for sharing. — Social Mediums

Categories
Tutorial

Using Google Scholar Alerts to Collect Content for Sharing

In this post we discuss how to use Google Scholar Alerts to stay on top of newly published scholarship, some of which may be appropriate for sharing via social media. It’s a way to make your searches for relevant content easier and of course to stay-up-to-date on new scholarship in general. — Social Mediums