Best Practices

What’s in a hashtag? How to use hashtags strategically on Twitter

If you use social media, you’re probably familiar with the concept of a hashtag. Hashtags on Twitter are essentially a tool for “tagging” your tweets so they appear alongside other tweets about the same topic. If you are managing an institutional (or personal) academic Twitter account, using hashtags strategically can help you expand your audience by interjecting your voice into existing conversations.

But, when is it appropriate to use a hashtag, and how do you decide how many of your 280 characters to dedicate to them? When should you use an existing hashtag, and when is it a good idea to create your own?

From the Web

Twitter is Testing a ‘Hide Tweet’ Option

Keeping conversations civil, active and engaging on social media could be challenging. As Social Mediums, we discuss at length how to keep conversations healthy and how to deal with trolls. Until now Twitter provided three options to this matter: block, mute, or report, but none of them completely addressed the issue. The first two only affect the experience of the blocker, and ‘report’ only works for the content that violates Twitter policies. But all this is about to change as Twitter is working on a new feature that will let users the ability to hide replies to their tweets, giving them more ways to control what is seen in their feeds. 

– The Social Mediums. 

Best Practices

5 Simple Ways for Faculty to Engage Online & Boost their Department’s Digital Presence

Digital and social media platforms provide new and exciting opportunities for scholars to network, collaborate, and share their work. For academic departments, they’re also great ways to give an inside view and attract new applicants. Yet, a department’s social media work, in many ways, is only as good as that of its faculty and students. A truly thriving departmental social media profile depends on interacting with faculty and students via their own digital platforms. I want to share five simple ways that faculty, in particular, can help themselves and their department shine. Pick one or two to get started!

If you want a more hands-on introduction to some of these strategies, join us on February 28, 6:30-8:30pm, for a workshop on “Developing a Scholarly Profile with Social Media”.

1. Google Scholar profile

For a scholar building a bibliography, or a prospective student researching faculty members, Google Scholar may be the first place they go for more information about you after perusing the department’s website. By claiming your Google Scholar profile, you can identify all your publications, link them to your profile, and keep track of how others are citing your work. Overall, it helps prospective students and anyone else find you and your work.

2. CUNY Academic Commons profile

The CUNY Academic Commons is our in-house WordPress blog platform for students, staff, and faculty to use for personal scholarly work or class projects. If you don’t want to create a personal blog (although it’s not a bad idea!), a smaller project would be to register on the Commons and create a profile that lists basic information and provides contact information and links to any other platforms you use. In Matt Gold’s profile below, he has linked to Twitter, LinkedIn, Google, ORCID, and his personal website. Even if you don’t have many other platforms, establishing your Commons profile is a good step towards raising your online visibility.

3. CUNY Academic Works

CUNY Academic Works is a compelling alternative to for storing digital versions of your research and making them accessible to all. Like the benefits of claiming your Google Scholar profile, uploading your work on CUNY Academic Works makes it more discoverable by search engines and it is given a persistent URL to ensure long-term access. PLUS, as a project of the CUNY Libraries, it differs from a for-profit site like in that it will never sell your data or ask you to upgrade to the premium version. For copyright questions, you can turn to a search engine called Sherpa/Romeo (see example below) to figure out which version of your publication the publisher will allow you to distribute freely (e.g. pre-print, post-print, publisher’s version, etc.).

4. ORCID iD (Open Researcher and Contributor ID)

Claiming your ORCID iD is another easy way to control the information linked to your digital scholarly identity. Taking the 30 seconds it takes to sign up for this persistent identifier allows you to eliminate any ambiguity with other people with the same or similar names and streamline how your work links to you. Find out more about ORCID here.

5. Facebook Page or Twitter Account

Finally, if you want to go beyond simply controlling what’s already out there and want to engage with different public audiences or produce more content, consider starting a Facebook Page or Twitter account. The Facebook Page is different from a Facebook Profile; it allows you to present yourself as a scholar and, again, be more findable via google searches. You have to have a Personal Profile to create a Page, but whereas the Personal Profile is more private, the Page is public-facing. See the example of Anthropology Professor Bianca Williams’s page below.

Twitter accounts can also help you engage with a variety of audiences. As in the example below, having a Twitter account allows your departmental page to tag you and funnel attention to your work.


From the Web

Twitter will make it easy to switch back to a chronological timeline – From Mashable

Managing Twitter feeds is a daily chore for us. The infamous “algorithm”, introduced in 2016 substantially changed the Twitter experience–according to most people for the worst. This article from Mashable explains how Twitter has restored some of the original, chronological functions. — Paul, English Social Media Fellow


Twitter will make it super easy to switch back to a chronological timeline

Twitter will soon give you the option of viewing its classic reverse chronological timeline.
Twitter will soon give you the option of viewing its classic reverse chronological timeline.
Image: Jaap Arriens/NurPhoto via Getty Images
Since 2016, Twitter decided it was better to show you the best tweets first, based on an algorithm.Not everyone was a fan of the algorithmic timeline, though, and in a surprise decision, Twitter announced that it will allow users to easily switch to a view that shows the classic chronological timeline.Twitter has updated its app so you have this capability now, but it’s a bit of a chore. If you go into Settings and switch off “show the best tweets first,” tweets will show up in reverse chronological order. Previously when unticked this option, your timeline would show tweets that you’d miss, and also recommended tweets from accounts that you don’t follow.In coming weeks, Twitter will introduce “an easily accessible way” to allow users to switch between algorithmic and chronological timelines.Go

The announcement comes after Twitter users have come up with ways to try and circumvent the algorithmic timeline.

Read more of this article on Mashable.

From the Web

Save That Hashtag! – From the Chronicle of Higher Education

We’ve given a a few workshops on live tweeting for conferences and one of the points we emphasize is that Twitter discussions don’t have to be ephemeral. When the conversation is especially vibrant, it’s usually a good idea to collect that conversation somehow. In our workshops, we’ve usually talked about Storify. It’s a good tool when you’re archiving discussions from a relatively short period of time. The tool discussed here is good when you have a hashtag that’s been used for a long time–maybe related to your program or your annual conference and you want to make use of that data. –The Social Mediums. 

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