The Social Mediums were recently allocated a budget to advertise for our respective GC departments on social media, with a current focus on Facebook. Although there are some ethical concerns to consider about interacting with Facebook’s paid advertising platform, such as issues of data collection, we came to the conclusion that as long as we are using Facebook as a tool to disseminate information, we might as well maximize our returns. And this new strategy has proven fruitful: we have seen a tremendous increase in post engagement and page likes since reinstating paid advertisement. This post will talk about some strategies for effectively targeting your desired audience on Facebook ad posts.
— The Social Mediums