Across college campuses, various academic departments utilize newsletters to share information on upcoming events, faculty publications, and student spotlights. On the administrative side, these tend to take a long time to make. On the reader’s end, they can be informative but not exciting.
In addition, while constant communication with your reader is of great importance, in academia newsletters tend to be published at the end of each semester or school year— when we are most overwhelmed by our work and more prone to ignoring our emails. Also, while effective graphic design is fundamental to attracting the reader’s attention, it does not come naturally and easy to most people in and outside academia. As I sought solutions to these common problems, I came across email newsletters. Continue reading