How to advertise effectively on Facebook

The Social Mediums were recently allocated a budget to advertise for our respective GC departments on social media, with a current focus on Facebook. Although there are some ethical concerns to consider about interacting with Facebook’s paid advertising platform, such as issues of data collection, we came to the conclusion that as long as we are using Facebook as a tool to disseminate information, we might as well maximize our returns. And this new strategy has proven fruitful: we have seen a tremendous increase in post engagement and page likes since reinstating paid advertisement. This post will talk about some strategies for effectively targeting your desired audience on Facebook ad posts.

— The Social Mediums

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DO YOU KNOW YOUR COPYRIGHTS?

You are finally ready to share your questions, ideas, research, and conclusions with the world. You have your manuscript reviewed and accepted by the chosen journal. EXCITMENT. You are about to sign the copyright agreement… STOP! Do you know what you are agreeing to? Will you be able to use or share this article after it is published?
In this post, we discuss how to use SHEPRA RoMEO to learn publisher copyright policies and self-archiving for future use and sharing of your published work on social media. 

— The Social Mediums

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Getting on board with Persistent Identifiers (PID)

Persistent Identifiers (PID) are alphanumeric codes used to uniquely identify academics with a persistent identity.  The Open Researcher and Contributor ID (ORCID ID) is the international standard for PID systems with over 5 million registered academics and organizations.

More than eight major academic publications have committed to requiring ORCID ID for researchers.  Some examples include;

  1. The Royal Society
  2. American Geophysical Union
  3. Hindawi
  4. Institute of Electrical and Electronics Engineers
  5. PLOS
  6. Science
  7. Nature Publishing Group
  8. Elsevier, Springer, Wiley

ORCHID can be used on personal websites, when you submit publications, apply for grants, and to ensure you get credit for your work which is essential for researchers who have name changes or very common names.

When choosing a PID, here are some of the things should keep in mind:

  • Can you use the PID to discover metadata and other information in a predictable manner? See:  FAIR PIDS
  • In addition to researchers, can you use the PID to identify requests for comments, a specific institute, data sets?

Get credit where credit is due!

Facebook Will Now Allow Pages to Join Facebook Groups – From Social Media Today

One of the issues we discussed at length when the Social Mediums first started working at the GC was how to embody our programs on Facebook. At the time, Facebook was working to suspend “fake” people. Some of us wanted the social interaction that was only available to a person–there is something meaningful in, say, the GC Music Program “liking” the photo of a music student’s most recent recital. Then, there was some consternation deciding to have a “group” vs. a “page.” This change looks like it opens up some of the possibilities we’d missed out on originally. I’m interested in how this changes the way our programs can engage with current and prospective students, as well as faculty and visiting scholars. — Paul, English Social Media Fellow. 

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Twitter will make it easy to switch back to a chronological timeline – From Mashable

Managing Twitter feeds is a daily chore for us. The infamous “algorithm”, introduced in 2016 substantially changed the Twitter experience–according to most people for the worst. This article from Mashable explains how Twitter has restored some of the original, chronological functions. — Paul, English Social Media Fellow

 

Twitter will make it super easy to switch back to a chronological timeline

Twitter will soon give you the option of viewing its classic reverse chronological timeline.
Twitter will soon give you the option of viewing its classic reverse chronological timeline.
Image: Jaap Arriens/NurPhoto via Getty Images
Since 2016, Twitter decided it was better to show you the best tweets first, based on an algorithm.Not everyone was a fan of the algorithmic timeline, though, and in a surprise decision, Twitter announced that it will allow users to easily switch to a view that shows the classic chronological timeline.Twitter has updated its app so you have this capability now, but it’s a bit of a chore. If you go into Settings and switch off “show the best tweets first,” tweets will show up in reverse chronological order. Previously when unticked this option, your timeline would show tweets that you’d miss, and also recommended tweets from accounts that you don’t follow.In coming weeks, Twitter will introduce “an easily accessible way” to allow users to switch between algorithmic and chronological timelines.Go

The announcement comes after Twitter users have come up with ways to try and circumvent the algorithmic timeline.

Read more of this article on Mashable.

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