Best Practices

What’s in a hashtag? How to use hashtags strategically on Twitter

If you use social media, you’re probably familiar with the concept of a hashtag. Hashtags on Twitter are essentially a tool for “tagging” your tweets so they appear alongside other tweets about the same topic. If you are managing an institutional (or personal) academic Twitter account, using hashtags strategically can help you expand your audience by interjecting your voice into existing conversations.

But, when is it appropriate to use a hashtag, and how do you decide how many of your 280 characters to dedicate to them? When should you use an existing hashtag, and when is it a good idea to create your own?

Best Practices

Dos and Don’ts on LinkedIn

As Social Mediums, we discuss at length the use of different online media platforms, such as Twitter and Facebook or a personal website, for sharing scholarly work, networking, and collaborating. Recently, we explored another popular social media platform for professionals – LinkedIn. Unlike Facebook and Twitter, LinkedIn is used mostly for professional networking and job opportunities. Since many recruiters and peers will be looking at your profile, it’s important that your online presence is well prepared. 

In this post, we present the dos and don’ts on LinkedIn.


Tweet your Conference: Live Tweeting Workshop (3/1/2017)

When: 1 March 2017, 6:30-7:30pm
Where: Room 5414, CUNY Graduate Center

Light refreshments will be served. 

Live tweeting encourages the conversations that occur at a conference to have a life outside it. If you are running a conference this semester, or attending one, and want to learn more about how to integrate live tweeting into your conference experience, then this is the workshop for you!

Learn strategies for prepping content and building a plan of action for the conference itself, and discuss various challenges, pros and cons of live tweeting with the GC Social Media Fellows.  Light refreshments provided. Participants are encouraged to bring a device (computer, smart phone, tablet, etc.) that connects to the internet.

This event is free and open to the public, but registration is encouraged. You can register using this online form:


Site Analytics: Measuring How People Use Your Site (Part II)

In this post, the second in a series, we discuss some of the most useful numbers that can be gleaned from Google Analytics and Jetpack (see Part I here). Use these statistics to to determine how people are using your Commons site, make it more user friendly, and encourage folks to interact with your site in ways that facilitate your site’s purpose.


Live Tweeting Academic Events: After the Event and Additional Resources (Part III)

Live tweeting is a way to encourage event participants to engage in discussions beyond the event space and to share their ideas broadly on their social networks. In this post, the last in a series about live tweeting, we discuss what to do with your tweets after an event and identify some resources for more tips and tricks for live tweeting an event without a hitch.

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