Best Practices

What’s in a hashtag? How to use hashtags strategically on Twitter

If you use social media, you’re probably familiar with the concept of a hashtag. Hashtags on Twitter are essentially a tool for “tagging” your tweets so they appear alongside other tweets about the same topic. If you are managing an institutional (or personal) academic Twitter account, using hashtags strategically can help you expand your audience by interjecting your voice into existing conversations.

But, when is it appropriate to use a hashtag, and how do you decide how many of your 280 characters to dedicate to them? When should you use an existing hashtag, and when is it a good idea to create your own?

From the Web

Culling Your Social Media Past – From the Chronicle of Higher Education

The past few blog posts have been articles that encourage us to think about the ways we purposefully (and unpurposefully) may shape our social media landscape. This article, from the Chronicle of Higher Education, flips the focus from what we see to what others see. 

One of the jobs that we have as Social Mediums is consulting with faculty and students in our programs to construct social media plans. Social Media has become ubiquitous enough that it seems organic, but it is generally purposefully driven (even if it’s not always obvious what our purpose is). Through the process of professionalization or even just the usual processes of time, our social media persona that we want to project may change. Certainly there are calls now for the current U.S. president to consider his social media strategy even if he won’t change who he is. It’s not always a case of “authenticity” but of “appropriate.”

So we share this article on taking care of your social media feed. We think of it a bit like caring for a garden. Sometimes pruning helps keep the paths and ways clear so that people can better enjoy the view. — Social Mediums

From the Web

How to Escape Your Political Bubble for a Clearer View – from The New York Times

While we often think of social media as a tool to reach out to others and build communities, there has been increasing discussion in the U.S. about how our digital communities also isolate us.

In this piece from The New York Times, the author describes a number of apps and tools that transform your usual social media tools so that you can view the world from inside the bubble inhabited by a person with a vastly different political view point than you. –Social Mediums

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