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Best Practices

What’s in a hashtag? How to use hashtags strategically on Twitter

If you use social media, you’re probably familiar with the concept of a hashtag. Hashtags on Twitter are essentially a tool for “tagging” your tweets so they appear alongside other tweets about the same topic. If you are managing an institutional (or personal) academic Twitter account, using hashtags strategically can help you expand your audience by interjecting your voice into existing conversations.

But, when is it appropriate to use a hashtag, and how do you decide how many of your 280 characters to dedicate to them? When should you use an existing hashtag, and when is it a good idea to create your own?

Categories
Tutorial

Site Analytics: Measuring How People Use Your Site (Part II)

In this post, the second in a series, we discuss some of the most useful numbers that can be gleaned from Google Analytics and Jetpack (see Part I here). Use these statistics to to determine how people are using your Commons site, make it more user friendly, and encourage folks to interact with your site in ways that facilitate your site’s purpose.

Categories
Tutorial

Live Tweeting Academic Events: After the Event and Additional Resources (Part III)

Live tweeting is a way to encourage event participants to engage in discussions beyond the event space and to share their ideas broadly on their social networks. In this post, the last in a series about live tweeting, we discuss what to do with your tweets after an event and identify some resources for more tips and tricks for live tweeting an event without a hitch.

Categories
Tutorial

Live Tweeting Academic Events: During the Event (Part II)

Live tweeting is a way to encourage event participants to engage in discussions beyond the event space and to share their ideas broadly on their social networks. In this post, the second in a series about live tweeting, we tackle the work of actually live tweeting during the event. If you haven’t already, you may want to check out our post on what to do to prepare to live tweet an event.

Categories
Tutorial

Live Tweeting Academic Events: Before the Event (Part I)

Live tweeting is a way to encourage event participants to engage in discussions beyond the event space and to share their ideas broadly on their social networks. In this post, the first in a series about live tweeting, we discuss how to prepare for live tweeting an event and the tools, tips, and tricks to pulling it off without a hitch.