Site Analytics: Why you should (or should not) Care about Your Site’s Stats (Part I)

In this post, the first in a series, we discuss how you can use Google Analytics and Jetpack to determine how people are using your Commons site, make it more user friendly, and encourage folks to interact with your site in ways that facilitate your site’s purpose (see Part II here). At a glance, these tools give you access to an intimidating amount of data.┬áIn this introduction we’ll discuss why you might care at all about your site’s analytics.