When I created an Instagram account in 2015 for the PhD Program in Hispanic and Luso-Brazilian Literatures and Languages, I admit, I didn’t really know what I was doing. Instagram was a fairly unknown platform for me, despite its wide use among Millenials and in our program. Being so different than the two social media platforms we were already using in the program—Facebook and Twitter—proceeding in much the same way as on those was not practical or yielding results, although I tried.